What’s everyone’s favorite word?
Answer: Their name.
What’s everyone’s favorite pronoun?
Answer: I.
Therefore, when you write, if you want to get and keep someone’s attention, use the pronouns “you” and “your” often.
Now let’s count the pronouns used in the corporate email disaster:
we / our: 17
you/your: 7
Not good.
The message was mostly about them.
But people aren’t interested in you; they’re interested in themselves.
So talk about them, and you’ll have their attention.
Here are the answers to yesterday’s homework assignment:
“sustainable economic terms” – lower prices
“today’s market conditions” – current prices
“workspace community – office
“best-in-class memberservices” – the best office
Exellent example!😊
The most of your email are not clear about what you ask us to do .
Hi, sorry to hear that. Can you tell me which sentences are not clear?
Have a good vikend.
It is an interesting and helpful tip. Thank you!
How lawyers say Merry Christmas email is very funny, thanks for sharing it 🙂
Dear Ryan,
thank you for this week´s great lesson on how not to write emails. Very useful!
I have seen that you have a very good sense of humor, I like it. But…Friday night legal English in such a sauce (good joke of course), it´s too much for me… Sorry I couldn´t read it. Maybe a good music video next Friday?
Have a nice weekend!
Thank you! Interesting and useful lessons.
Have a good weekend!☀️
I think that we can say about this mail “form over substance”, but most of corporate people love it, but I do not why.
that’s right, they wise up…they want to be more than they are…
Thank you for your advice how not to write email. All of them are good, wise and instructive. You give excellent examples. I am curious about other advice, opinions from life. Very nice weekend !
Thank you for the good examples of how you can talk about something simply, without a lot of “side dishes”. I think that really smart people (scientists, researchers) can also explain the most complicated things to laymen using everyday vocabulary. There is a Hungarian term for this letter: “Words-shit”. Sorry!
We should use favorite pronouns “you” and “your” , if we want to keep the attention . the reason is the people intersted mostly about themselves